Infopathy

Infopathy is a wellness platform and community, focused on enhancing drinking water qualities

Product design

2019 — 2023

We made a complete overhaul of the landing page, platform interface and mobile app that helped drive engagement and delight users

About the project

The project is aimed at digital homeopathy enthusiasts. It offers a wide range of recipes to make drinking water possess properties beneficial to health

Also provides easy to use consumer devices for applying those recipes

Challenges

Elevate experience of using the platform for both customers and pro users

Create new branding

Redesign landing page

Create new platform for browsing and applying recipes both on web and on mobile

Design an ecommerce for equipment

Design an in-device interface

Before / After

Process

Branding

The logo

A progress bar visually communicates the patient's status

Branding

Color palette

Multi-colored gamma emphasizes the idea of transferring and wide range of applications

Branding

Typography

To support the concept of flow we’ve picked a rounded and fluid typeface — Nunito, as brand’s main font

Branding

Graphic element

We have developed a unique graphic element that visually demonstrates the electromagnetic field created by device

Information architecture

Created an information architecture of the new platform to accommodate for all features for all user types: consumers, practitioners and doctors

Wireframing

Visual Design

Dark theme

We’ve crafted a dark theme for the whole platform so users could easily use the site in darker conditions

Recipes Catalog with search, filtering and saving favorites

Email templates

We’ve redesigned the whole set of emails for every communication

Landing Page

The new facade of the platform required a simpler and more approachable communication for a wider audience

In-Device interface

Created an interface for a low-res screen for one of the portable transfer devices

Results in numbers

4 months

From the initial concept to launch of the consumer version of the platform

30 K

Unique visitors monthly

15 M

Recipes transfers to date

Technologies

Figma

Testimonials

Anton Fedorenko

Founder & CEO @ Infoceuticals

UXDS did an incredible job and managed to make a complex, multifunctional innovative web platform easily accessible for a broad audience aged from 20 to 80.